I combine purposeful strategy with powerful design to help clients define their identities.
About me
I'm Anna, a seasoned product design leader specialising in mobile-first experiences, based in Berlin, Germany. With over a decade in product design, much of it across Europe and Australasia, I've honed expertise in Discovery and Workshop surfaces.
I thrive on collaborative design, championing inclusive principles and data-driven solutions. My approach integrates meticulous attention to detail with a deep commitment to user-centered design, balancing user needs with business objectives.
I excel in strategic visioning and aesthetic refinement, adept at research, workshop facilitation, and close collaboration with engineering teams. Passionate and energetic, I enjoy rallying teams, bringing a good vibe and driving innovation ✨
Services
Impact
I design with measurable outcomes in mind. Whether it’s increasing conversions, improving accessibility, or reducing operational overhead, I focus on solutions that create tangible value for both users and the business. At Deutsche Bank, I launched a mobile cash access feature that saw over 17K transactions and €3M in volume within the first quarter launched.
Interaction Design
I craft intuitive, thoughtful interactions that guide users seamlessly through complex workflows. My strength lies in simplifying multi-step processes and edge cases into clean, mobile-first experiences — from onboarding flows to transaction journeys — while ensuring accessibility and delight at every touchpoint.
Advanced Prototyping
Prototyping is core to how I design and communicate. I use tools like Figma, Principle, and Protopie to explore ideas quickly, validate assumptions, and test micro-interactions in motion. This helps teams align fast and deliver with clarity and confidence.
Dynamic Design
I build flexible, scalable systems that adapt to user needs and business growth. From interactive content modules to geolocation features and design systems, I create components and interfaces that evolve — not just ship once. My design work supports agility, iteration, and long-term usability.